Challenge: Though they are scientists, a laboratory setting wouldn’t come close to conveying the critical importance that the research of Professors of Mechanical engineering, K.T. Ramesh and Alonzo G. Decker Jr, have played in advancing our understanding of head trauma in sports.
Solution: Since their 'digital head' system of sensors is used to collect real-time data during games, BCG chose to get them out of their field of study and onto the playing field. Evocative art-direction, dynamic typography, and playbook themed illustrations bring a visceral understanding to the content.
Hold Em or Fold Em?
Challenge: How do you visualize the subject matter of a professor who moonlights as a amateur poker player?
Solution: Reimagine playing cards and poker graphics to convey the articles more light-hearted tone.
The Guru of Cyber Cryptography
Challenge: Create a feature article of a leading professor in the field of cyber cryptography.
Solution: Illustrate the professor’s portrait in a way that merged reality with code, windows and other digital accents to bring the feature to life.